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The MVNO Directory 2011 - Just Released - 5th Edition
(Mobile virtual network operators and major resellers)
Published: May 2011
182 pages
645 MVNOs (515 companies)
1,200 named contacts
205 new companies in 1 year
The MVNO Directory is the telecom professional's handbook to the alternative mobile market. This directory tracks both consumer and enterprise MVNOs and is global in coverage.
645 operations are profiled for this 5th edition of the directory and are presented as 515 company profiles. This is the resource for making contact with this rapidly evolving market.
5 years ago the 1st edition of The MVNO Directory tracked a market of just over 200 MVNOs. Many said the "MVNO fad" would not last and that the market was already in decline. 5 years on the new total stands at 645 operations operated by 515 companies. Within just 5 years the industry has more than tripled with new operations constantly coming to market.
MVNOs, mobile virtual network operators, are mobile service offerings from organisations which typically neither own licensed mobile spectrum nor operate a physical base station network and backhaul. Of course, there are exceptions to the rule but the essential factor is that an MVNO cooperates with an MNO for network access. MNOs are traditional mobile companies such as Orange, SingTel and Vodafone. For this research, both MVNOs and resellers (which act as the provider to the subscriber) are included.
Operations owned by MNOs are not counted; these are brands launched by MNOs and are therefore part of the MNO, not a distinct and separate company. MNOs are profiled within The MNO Directory. Found separately within The MVNO Directory, is a list of over 550 companies named by other publishers as being active MVNOs, incorrectly. For each of these companies the researchers have provided a short reason as to why the company has not been included as an MVNO.
Reasons to Purchase:
Companies purchase The MVNO Directory mainly to enable the expansion of their business. The world of MNOs consists of nearly 800 operators with many of these operations owned and operated by a select club; namely Vodafone, France Telecom, Telefonica, Zain, etc. The MVNO market on the other hand is much more fragmented, which is to the benefit of many. Each operation typically operates in just one country or across a specific region, such as the Benelux countries or Germany and Austria.
Operations are normally targeted at a niche group within society and parent companies are often seeking to expand and develop upon established client bases from other sectors. This can easily mean that the management of these smaller operations are keener to hear of methods, practices and products which will assist them to do business better; more so than established MNOs with massive research and development departments made up of teams of in house developers and experts.
MNOs themselves also utilise the MVNO Directory to help guide their MVNO strategy and in some cases MNOs have entered markets as MVNOs rather than purchasing spectrum and building out additional networks. Within the solutions sector companies have used The MVNO Directory as the decision maker as to whether or not to target their products at MVNOs.
Other key reasons we have identified for purchasing The MVNO Directory are as follows:
The MVNO Directory 2011 - Management Contacts
The MVNO Directory 2011 contains over 1,200 named management contacts. These people are selected from the MVNOs' senior management teams and feature job titles such as President, CEO (Chief Executive Officer), CFO (Chief Financial Officer), CTO (Chief Technology Officer), CCO (Chief Commercial Officer) CMO (Chief Marketing Officer), Executive and Senior Vice Presidents plus other senior positions. It is not feasible to provide direct e-mail or telephone numbers for these people so you will not find these within the directory; to get such information would require the individuals to volunteer their correct contact information for 3rd party marketing, which is something a senior executive will not do.
446 profiles have at least 1 contact listed. We avoid listing the same person twice, even though they may manage multiple MVNOs across different countries. The majority of profiles with no named contact are very niche operations targeting fewer than 10,000 subscribers.
You can order online via the links below (you will be directed to our secure sister-site MNO Directory, to make payment). Prices shown do not include VAT for UK customers.
Valid list of operators
If you had the time you could compile a list of operations; you would certainly find Virgin Mobile, Tesco Mobile and many other big names with relative ease. This is the 5th edition of The MVNO Directory with research dating back to 2006. Google searches and Wikipedia alone will not provide the accuracy and access to data needed to be able to construct a comparable database in a cost effective time frame.
Expertise
The same researchers for the 4 previous editions of The MVNO Directory have compiled this year's edition. This consistency and experience helps to ensure that standards are maintained from each edition to the next.
Time taken to research
The MVNO Directory 2011 takes advantage of ongoing in-house research services and initially called upon a year's worth of these resources to update the list of companies to include. This list then had to be validated and cross referenced with external resources. Having compiled the list during March 2011 the research process then began, which took the months of April and May to complete.
Work for the directory is performed by experienced researchers. Their experience means they are quicker and more adept than most people at finding this information. Buying this data off the shelf takes away the management and training issues which you would come across with such a routine and repetitive task.
The researchers had to review 1,200 operations to produce the final dataset.
5 years of improvement
This is the 4th edition of The MVNO Directory. Each edition sees an improvement in coverage as the researchers discover more of the hidden operators. The researchers are also able to fill in further data points each year which were not captured in previous editions.
Who buys the The MVNO Directory
- OSS / BSS companies
- Mobile content developers
- MAPOS companies
- Mobile network operators
- Mobile virtual network enablers
- MVNO start-ups
- Financial and telecommunication analysts
Buy now!
Electronic files allow us to deliver the files normally within minutes to you. When using these files you can electronically search the entire document within seconds, a function not available via hard copies. The Excel file also allows you to filter and extract profiles as required for merging into your specific project needs. If you have questions please contact us.
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